| NEW ZOO POSTER APRIL 2010 |
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| FREE WITH YOUR ORDER. |
38016 CAKE IN 5 COLORS.
5/1.
38131 TEDDY BEAR IN 6 COLORS. 5/1.
38181 PENGUIN IN 6 COLORS(2 COLORS
ADDED) 5/1.
38035 PIG IN 6 COLORS.
5/15.
Thank you. NOTE: LIMITED QTY AVAILABILITY OF 300 BOXES PER
NEW RELEASE, 5 boxes per customer..
There will be sold-out gaps between follow-up shipments. Actual arrival or releases may change, we may decide
to withhold some new items for later release, as there maybe too many new items within a short time frame. We apologize for
the inconvenience due to the limited capacity, as each puzzle eraser must be hand assembled in Japan.
| DOUBLE SIDED 11"X17" MINI POSTER |
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| FREE WITH ORDER, IF BOX IS BIG ENOUGH |
IN STOCK NOW. BC puts a window sign, 1-2
collectors books and a poster in each order, no charge. A new double sided poster is IN
STOCK. Eraser grids are updated to include new zoo animals, new cupcakes, whales and dolphins.
BC helps you sell and make profit, because we cannot sell anything until you sell it. Only from BC,
exclusively. BTW, you should sell the poster, do not overlook it, 10,000 posters sold.
We do not believe in free stuff, kids and people do not respect free brochures and posters, they have to pay for it to treasure
it and keep it, it is just $1, if that is too expensive for such a beautiful poster, book or sign, they don't need it.
MORE NEW ERASERS!!! Everyday we get many emails from children and retailers wanting more
new erasers.
Our answers:
1- Any erasers
you do not have or not selling now is a NEW ERASER. We have over 600 Japanese erasers, you don’t have 600 types/colors in your
store, do you? .
2- We don’t want to have too many new erasers, you don’t either. It we all want it last decades, you and us need
to control the new erasers to a fine balance, always new, but not too many. If too many, they are no longer
special, no longer precious.
3- Japanese erasers are not painted plastic animals,
their goal is to have all the animals, our target is to have some animals and bring out few new ones every year. We don’t plan to have all the animals and food
and toys, not how we do it.
4- As a retailers, you may think Japanese erasers
are everywhere, not so, the most common
emails we get from consumers is about lack of selections, no collector’s book or poster or no store nearby selling Japanese
erasers. Most of
these emails we have no stores within 100s of miles to send them to. This is not a bad thing, Japanese
erasers are rare and hard to find, let it be this way. They are special and precious. That
is what collectors do, they search for them on vacations and family outings.
5- “6
colors giraffe is not new, just new colors.” Very wrong. New colors are even more important than
brand new different eraser, they help
you turn $1 into $6. New colors bring them back into your store every month. Each color
is special and precious. A brand different new eraser is just $1, 6 colors of giraffe is $6. $6 is better
than $1.
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1/18/2010 WHY ARE ONLINE ORDERS SHIPPED
SO MUCH FASTER? Online orders are processed automatically, we print and
they go straight to shipping dept instantly. Also since they paid us already, we are “pressured”
to ship out instantly.
Offline
(non-online) orders, by fax or emails, must be processed one by one, stamped, sorted, pull the customer folders,
check open balance, call for overdue or credit card, each items must be typed into computer for order entry, print invoices
and packaging lists in multiple copies, sorted and go to shipping dept, once shipped, all these paper come back to office
for further processing, file into 1,000s of folders which will need to be file away into varies file cabinets. When they pay
or when they don’t pay on time, the whole process starts again and again.
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| Class of Summer 2010 |
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| New erasers Jan-June 2010 |
HOW LONG WILL JAPANESE ERASERS TREND
LAST? Our marketing strategy
is built to make them last decades. They lasted decades in Japan.
HOW DO YOU DO THAT?
1- Gradual monthly
releases of new erasers and new colors.
Keep them interested. Hot toys
come and gone, children can lose interest instantly without warning, those toys lasted, Sanrio, Barbie, Hot Wheels, have the
depth of selections; those disappeared tend to have shallow lineup of few items.
2- Basic and solid foundation of national distribution through 8,000 small and medium specialty and toy stores. A
steady and reliable nationwide network to distribute Japanese erasers, smaller orders and far more labor/cost intensive to
handle but last lasting dependable solid foundation.
3- We
do not sell to major box chains such
as Target, Wal-Mart, Walgreens, we refused to sell to them, thus they can only sell Chinese counterfeits, which often are
training academies for authentic Japanese erasers when they want more and upgrade. We make them irrelevant
by not selling to them, this is unthinkable to any toy makers, but we are not any toy makers.
4- It is only a dollar. Nobody, parents or children, can say no to $1. $1 is recession-proof in good time
and bad time. Accessible entry price point to tens of millions of new collectors, there are always millions of new collectors
every year.
5-
No compromise to highest Made in Japan
quality. These are
the only toys still made in Japan, will continue to be such for decades to come. We can save $ millions a year by moving production
to China, ALL toy makers did, but we are just extremely stubborn, we take no short cut, we keep 100% of designs, production
and production in Japan.
For ten years, experienced
“Toy Experts” said Japanese erasers will not sell, will not last, too small, too cheap, too expensive, too Japanese, label is not right, no discount, no
display, no “program”, no “offset”, they said “I don’t get it.” There is nothing
to “get” or “Understand”, there is no “study” or “focus groups”, no review
committee, no market research, no ad campaign, no rebate, it is just so simple and elementary, high quality little toys with
$1 price. No wonder they don’t get
it, they are too smart and too experienced.
When poor quality Chinese counterfeit
erasers showed up, “experienced toy experts” told us we are finished, fakes will knock out the real Japanese erasers,
as they always did. That did not happen, they failed to understand the power of $1, high quality and 600+
wider selections. $1 is a good price to combat the Chinese poor quality counterfeit erasers, it is only
$1, how much can you save by buying a fake? 10 cents? 20 cents? Fakes generally have 30-40 erasers, while
the authentic Japanese erasers have 600 plus. How long does 30-40 erasers last? Eventually a fake eraser owner will find out the real ones, when they do, they cannot
believe what they have been missing. And It Is Only $1! We
keep it simple and straight forward, just like our 8,000 small and medium stores and just like our tens of millions of eraser
shoppers. Very simple and basic
and It Is Only $1.
| NEW ZOO ANIMAL WINDOW SIGN |
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| FREE WITH YOUR ORDER 3/15/2010 |
This is a new letter size color window sign for your store, no charge, starting
approx. 3/15/2010, one will be included with each order, if the box is big enough to hold it flat.
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1/24/2010 DREAM ERASERS WHOLESALE NOW $0.55, $33 A BOX OF 60 BAGS.
Thus far we continue to see Dream Erasers in most orders, so the 2010 price adjustment
from $0.50 to $0.55 seems to be working out fine, it is a relief, as we are have not increase any price for years despite
the cost pressure we have been through. A couple retailers asked us about it, we thought we will explain
it. 1- Dream Factory increased the cost, BC does not make one penny more. 2-
Dream Erasers is made by Zensinsyoji, a very small Japanese factory with handful of workers. It is one of only 2 remaining
eraser factories in Japan, all others moved production to China. 3- Mr. Sato is the owner, Mrs. Sato is the cousin of Iwako owner
Mr. Iwasawa. Mr. & Mrs. Sato did very little business but life goes on fine. It
had no catalog, no salespeople, no show, no nothing. 4- In summer of 2008, BC signed on to full exclusive distribution
with Dream Erasers. 5- Suddenly they faced 100 million yen orders from BC and insatiable requests for
more products and constant urgent delivery requests. We simply could not get enough of his erasers, everything is pretty much
sold-out when they arrived, and we have to fly everything in. 6- Dream needed more workers, more materials and more everything
which all cost more money they don’t have. 7- Since it is tiny, they do not have the automated scale of production
like Iwako, so everything costs more. More business drove up the cost, Dream was no longer profitable.
As small business owners, I think we all understand that. 8- The Satos faced a hard choice, either raise the price in a recession
or just close down and retire. 9- Moving production to China is out of question for them, everyone
else did, but Sato-san is stubborn. 10- In Sept 2009, we met, we talked and we said OK, we will support
them 100% and pass on the increase in 2010. Whatever happens will happen, or else the choice is just to stop making and selling
Dream erasers. 11- Dream erasers are unique, many people said they like them more than Iwako. To
keep production in Japan is just as hard as keeping production in USA, it takes very stubborn owners willing to bear the burden
of everything costs 10 times more than China. In many ways, we are proud to support them, and I hope you
and your customers will do that too.
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